{"id":10982,"date":"2013-07-30T16:41:00","date_gmt":"2013-07-30T16:41:00","guid":{"rendered":"https:\/\/algazitech.wordpress.com\/2013\/07\/30\/quatro-perguntas-relacionadas-com-a-criacao-de-valor-a-partir-das-tecnologias-de-informacao"},"modified":"2013-07-30T16:41:00","modified_gmt":"2013-07-30T16:41:00","slug":"quatro-perguntas-relacionadas-com-a-criacao-de-valor-a-partir-das-tecnologias-de-informacao","status":"publish","type":"post","link":"https:\/\/leonlisboa.com.br\/site\/quatro-perguntas-relacionadas-com-a-criacao-de-valor-a-partir-das-tecnologias-de-informacao\/","title":{"rendered":"Quatro perguntas relacionadas com a Cria\u00e7\u00e3o de Valor a partir das Tecnologias de Informa\u00e7\u00e3o"},"content":{"rendered":"<div class=\"MsoNormal\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><b><span style=\"line-height:115%;\">LAB GSTI 2.0: <\/span><\/b><span style=\"line-height:115%;\"><\/span><\/span><\/div>\n<div class=\"MsoNormal\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><span style=\"line-height:115%;\">Bruno Horta Soares, CISA\u00ae, CGEIT\u00ae, CRISC\u2122, PMP\u00ae, COBIT 5 | <\/span><span style=\"line-height:115%;\"><a href=\"mailto:bruno.soares@govaas.com\">bruno.soares@govaas.com<\/a><\/span><span style=\"line-height:115%;\"><\/span><\/span><\/div>\n<div class=\"MsoNormal\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div class=\"separator\" style=\"clear:both;text-align:center;\"><a href=\"http:\/\/algaziisaudit.files.wordpress.com\/2017\/10\/7c340-question.jpg\" style=\"margin-left:1em;margin-right:1em;\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" border=\"0\" height=\"400\" src=\"http:\/\/algaziisaudit.files.wordpress.com\/2017\/10\/7c340-question.jpg?w=300\" width=\"400\" \/><\/a><\/div>\n<div class=\"MsoNormal\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br \/><\/span><\/div>\n<div align=\"center\" class=\"MsoNormal\" style=\"page-break-after:avoid;text-align:center;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">                                                 <\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><i><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">A Comunica\u00e7\u00e3o \u00e9 um dos fatores cr\u00edticos de sucesso em qualquer Empresa e n\u00e3o h\u00e1 boa Comunica\u00e7\u00e3o sem se fazerem as perguntas certas e sem se procurarem as melhores respostas. <b>Est\u00e1 a tirar o melhor partido das Tecnologias de Informa\u00e7\u00e3o para criar valor na sua Empresa?<\/b> Aqui ficam 4 perguntas fundamentais relacionadas com este tema.<\/span><\/span><\/i><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Por todo o lado se ouve que as Tecnologias de Informa\u00e7\u00e3o s\u00e3o o novo fator cr\u00edtico de sucesso para a cria\u00e7\u00e3o de valor nas Empresas. As empresas investem cada vez mais em Tecnologias procurando acompanhar o ritmo da evolu\u00e7\u00e3o tecnol\u00f3gica e das novas tend\u00eancias, e muitos s\u00e3o os casos em que o tal valor teima em n\u00e3o aparecer. Porque ser\u00e1?<\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Uma das principais fal\u00e1cias l\u00f3gicas est\u00e1 relacionada com o facto de muitas empresas n\u00e3o terem entendido que apesar de os custos estarem relacionados com Tecnologias, na verdade n\u00e3o \u00e9 das Tecnologias que vem valor, mas sim da forma como essas Tecnologias potenciam a boa Governan\u00e7a e Gest\u00e3o da Informa\u00e7\u00e3o. O livro \u201cThe Information Paradox\u201d[1]\u00a0abordou este tema, deixando claro que <b>as Empresas n\u00e3o investem em Tecnologias de Informa\u00e7\u00e3o mas sim em Melhoria e Mudan\u00e7a suportadas por Tecnologias da Informa\u00e7\u00e3o<\/b>. Este princ\u00edpio \u00e9 determinante na forma como as Empresas pensam Tecnologias da Informa\u00e7\u00e3o, potenciando uma nova abordagem que deixa cair os conceitos de \u201cProjetos de TI\u201d ou \u201cCustos de TI\u201d, trazendo para o dicion\u00e1rio das Empresas os conceitos de \u201cProjetos de Neg\u00f3cio suportados em TI\u201d ou \u201cCustos do Neg\u00f3cio suportados em TI\u201d.<\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Estes temas come\u00e7aram a ser abordados no contexto ISACA h\u00e1 alguns anos aquando do lan\u00e7amento da <i>framework<\/i> VALIT, uma <i>famework<\/i> orientada para a gest\u00e3o do valor das Tecnologias da Informa\u00e7\u00e3o. Com o COBIT desde sempre focado na gest\u00e3o e controlo das tecnologias de informa\u00e7\u00e3o, estas duas <i>frameworks<\/i> foram em grande medida a base para a constru\u00e7\u00e3o da nova <i>framework<\/i> COBIT 5, onde os temas da Governan\u00e7a e Gest\u00e3o das Tecnologias da Informa\u00e7\u00e3o passaram a estar integrados numa \u00fanica <i>framework<\/i>.<\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Ter numa mesma <i>framework<\/i> estes dois mundos permitir\u00e1 \u00e0s Empresas avaliarem a forma como est\u00e3o criar valor a partir das Tecnologias de Informa\u00e7\u00e3o, podendo desde colocar-se 4 perguntas fundamentais [2]:<\/span><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\"><br \/><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\"><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">1. [Governan\u00e7a] \u2013 A pergunta da <b>Estrat\u00e9gia<\/b>: <b>Ser\u00e1 que estamos fazendo as coisas corretas?<\/b><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Os investimentos em TIs est\u00e3o em linha com a vis\u00e3o da Empresa?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Os investimentos em TIs est\u00e3o consistentes com os princ\u00edpios do neg\u00f3cio?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Os investimentos em TIs contribuem para os objetivos estrat\u00e9gicos?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Os investimentos em TIs est\u00e3o a ser realizados otimizando os recursos dispon\u00edveis e tendo em considera\u00e7\u00e3o um n\u00edvel de risco aceit\u00e1vel?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\"><br \/><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">2. [Gest\u00e3o] \u2013 A pergunta da <\/span><b style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Arquitetura<\/b><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">: <\/span><b style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Ser\u00e1 que as estamos fazendo da forma correta<\/b><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Os investimentos em TIs est\u00e3o alinhados com a arquitetura da Empresa?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Os investimentos em TIs est\u00e3o consistentes com os princ\u00edpios de Arquitetura?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Os investimentos em TIs est\u00e3o alinhados com outras iniciativas?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\"><br \/><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">3. [Gest\u00e3o] \u2013 A pergunta da <\/span><b style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Entrega<\/b><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">: <\/span><b style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Ser\u00e1 que as estamos fazendo bem?<\/b><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Existem processos efetivos para gest\u00e3o, entrega e gest\u00e3o da mudan\u00e7a?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Est\u00e3o dispon\u00edveis recursos t\u00e9cnicos e de neg\u00f3cio?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\"><br \/><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">4.<\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\"><span style=\"line-height:normal;\">\u00a0<\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">[Governan\u00e7a] \u2013 A pergunta do <b>Valor<\/b>: <b>Ser\u00e1 que as estamos retirando os benef\u00edcios?<\/b><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Existe uma compreens\u00e3o clara e partilhada dos benef\u00edcios esperados?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Existe uma defini\u00e7\u00e3o clara das responsabilidades para a realiza\u00e7\u00e3o dos benef\u00edcios?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Est\u00e3o definidas m\u00e9tricas relevantes?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">o<span style=\"line-height:normal;\">\u00a0\u00a0 <\/span><\/span><span style=\"font-family:Arial, Helvetica, sans-serif;line-height:115%;text-indent:-18pt;\">Est\u00e1 definido um processo de realiza\u00e7\u00e3o de benef\u00edcios eficaz?<\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><b><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/b><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><b><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Conclus\u00e3o<\/span><\/span><\/b><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><i><span style=\"line-height:115%;\">Quando se fala em chaves para o sucesso \u00e9 importante entender que uma coisa s\u00e3o as chaves e outra o sucesso! \u00c9 por isto que as Tecnologias de Informa\u00e7\u00e3o n\u00e3o devem ser encaradas como o fim mas antes o meio para chegar a algo maior: <b>a cria\u00e7\u00e3o de valor para os <\/b><\/span><\/i><b><span style=\"line-height:115%;\">stakeholders<\/span><\/b><i><span style=\"line-height:115%;\">. <\/span><\/i><\/span><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><i><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/i><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><i><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">Com os contextos empresariais a ganharam uma cada vez maior complexidade, garantir uma boa governan\u00e7a e gest\u00e3o das Tecnologias de Informa\u00e7\u00e3o \u00e9 sem d\u00favida um fator determinante. Para tal, \u00e9 muito importante que as Empresas possam refletir permanentemente se est\u00e3o a tirar o melhor partido das Tecnologias e se est\u00e3o a utilizar as melhores ferramentas para lidar com a complexidade da Informa\u00e7\u00e3o.<\/span><\/span><\/i><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><i><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/i><\/div>\n<div class=\"MsoNormal\" style=\"text-align:justify;\"><i><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\">O COBIT 5 pode ser uma ferramenta importante para apoiar as Empresas a responderem \u00e0s 4 preguntas fundamentais sobre a cria\u00e7\u00e3o de valor e quem sabe se nas respostas n\u00e3o estar\u00e3o novas formas de melhorar a sua Empresa e garantir uma efetiva gest\u00e3o da mudan\u00e7a!<\/span><\/span><\/i><\/div>\n<div class=\"MsoListParagraph\" style=\"margin-left:0;text-align:justify;\"><b><span style=\"line-height:115%;\"><span style=\"font-family:Arial, Helvetica, sans-serif;\"><br \/><\/span><\/span><\/b><\/div>\n","protected":false},"excerpt":{"rendered":"<p>LAB GSTI 2.0: Bruno Horta Soares, CISA\u00ae, CGEIT\u00ae, CRISC\u2122, PMP\u00ae, COBIT 5 | bruno.soares@govaas.com A Comunica\u00e7\u00e3o \u00e9 um dos fatores cr\u00edticos de sucesso em qualquer Empresa e n\u00e3o h\u00e1 boa Comunica\u00e7\u00e3o sem se fazerem as perguntas certas e sem se procurarem as melhores respostas. Est\u00e1 a tirar o melhor partido das Tecnologias de Informa\u00e7\u00e3o para criar valor na sua Empresa? [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[13,14,15,1],"tags":[],"class_list":["post-10982","post","type-post","status-publish","format-standard","hentry","category-gestao-de-ti","category-governanca-corporativa","category-governanca-de-ti","category-sem-categoria"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"_links":{"self":[{"href":"https:\/\/leonlisboa.com.br\/site\/wp-json\/wp\/v2\/posts\/10982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leonlisboa.com.br\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leonlisboa.com.br\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leonlisboa.com.br\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/leonlisboa.com.br\/site\/wp-json\/wp\/v2\/comments?post=10982"}],"version-history":[{"count":0,"href":"https:\/\/leonlisboa.com.br\/site\/wp-json\/wp\/v2\/posts\/10982\/revisions"}],"wp:attachment":[{"href":"https:\/\/leonlisboa.com.br\/site\/wp-json\/wp\/v2\/media?parent=10982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leonlisboa.com.br\/site\/wp-json\/wp\/v2\/categories?post=10982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leonlisboa.com.br\/site\/wp-json\/wp\/v2\/tags?post=10982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}